About this Project

For the RACV "Win a Car" campaign, I ensured strict adherence to the RACV brand style guide. The project deliverables included a magazine advert in Royal Auto, web banners, eDMs, and social media images. Throughout the campaign, I liaised closely with Club Assist Marketing, responded to feedback from various RACV stakeholders, and worked with the compliance team to ensure timely and accurate implementation.

Solution

The campaign was highly successful, resulting in a 17% increase in battery sales during the promotion. Despite tight deadlines, the deliverables were completed on time and met all brand standards. The RACV marketing managers provided positive feedback on the campaign’s execution, noting the high-quality promotional materials and effective collaboration. The success of this campaign not only boosted sales but also demonstrated our ability to deliver under pressure and maintain brand integrity.