Problem

RACT experienced a drop in battery sales for the month, and the marketing team sought to launch a campaign that would encourage both members and non-members to choose RACT batteries over local mechanics. A key challenge was the perception that RACT batteries were more expensive. 

Solution

To address this, I developed a creative concept featuring a friendly patrol officer assisting a stranded member, paired with compelling copy highlighting battery prices starting at just $189. This approach helped to dispel the misconception about RACT’s pricing. I executed the campaign through a combination of print and Google ads, along with radio spots. As a result, sales increased by 20% compared to the previous month.