About this project

JBM construction provide professional concreting services for domestic and commercial clients. The challenge was that they have been running a business for nearly 20 years without an identity. They were now struggling with new competitors and a slowing down property market.

Solution

At the time I was briefed to design a logo only, but I convinced JBM that they needed more that just a logo to stand out. I created all elements for the JBM brand - from identity through to collateral, uniform, vehicle and concept website. The owners were really happy with the new identity. It gave them a professional look and an instant increase in customer engagement with their new livery and uniforms.