About This Project

In a quest to challenge my creative boundaries and showcase my design skills, I embarked on a self-initiated project: designing packaging for an refreshing drink called Cascade. Inspired by the invigorating essence of nature, I aimed to create a design that not only stands out on the shelf but also captures the vibrant energy and refreshing qualities of the beverage.

This project allowed me to experiment with bold colors, dynamic shapes, and an eye-catching wordmark, all while ensuring the packaging conveys a sense of vitality and excitement. To complement the packaging, I also developed a series of creative advertisements to illustrate how I would market Cascade, blending visual storytelling with striking graphics to engage potential consumers.

Through this project, I aimed to demonstrate my ability to create impactful and memorable designs that resonate with the target audience. Cascade is not just a product; it’s an experience, and I’m excited to share this vision with you!