About this project

Body Fit Oakleigh owners were excited about the recent opening of their new gym. They had a nicely branded gym with all the latest equipment, however they needed to increase their membership numbers. Their gym was located outside the main shopping strip of Oakleigh and they needed to get the message out there.

Solution

I created flyers, banners, posters, EDM with tailored messaging to create awareness about the new gym in the area. We also used social media and this was quite successful to bring foot traffic through the doors. The advertising generated an increase in awareness and new members were signing up every week.

Results

Thanks to the impactful design and strategic marketing, the gym saw a 12% increase in new memberships.